Answered. Booked. Followed up.
THE REAL COST
Nobody chose your competitor. They just answered first.
The job you lost last Tuesday wasn't lost on price, or reviews, or years in business. It was lost because the phone rang at 2:40 pm while you were under a sink — and the next shop on Google picked up at 2:41. That's the whole story. It happens every week.
AVERAGE U.S. BUSINESS FIRST-RESPONSE TIME TO A WEB LEAD
Hours : minutes : seconds. Harvard Business Review audited 2,241 companies with real inbound leads. 23% never responded at all.
This is what the leak actually looks like.
Not a dramatic collapse. Just a normal week, with normal interruptions, and a phone that rings while everybody's hands are full.
| ● Inbound activity — week of Aug 10 | No response sent |
|---|---|
| Mon 7:52aMissed call— No voicemail left | $480 |
| Mon 6:41pWeb form— Replied Wed 11a | $3,200 |
| Tue 2:40pMissed call— Called back 5:15p | $1,850 |
| Wed 8:19aMissed call— No voicemail left | $640 |
| Wed 9:03pWeb form— Never replied | $6,400 |
| Thu 12:11pMissed call— Voicemail full | $920 |
| Fri 4:55pMissed call— After hours | $2,100 |
| Sat 10:26aMissed call— Weekend | $5,300 |
| Walked out the door — one week | $0 |
Every one of those callers found somebody. None of them are in your CRM, because they never became a lead. That's what makes this leak so easy to miss — there's no record of the money you didn't make.
Three leaks. Same root cause.
You are a great tradesperson who is also, structurally, a receptionist — and you cannot be both at 2:40 on a Tuesday.
The phone rings while you're working
You're on a roof, under a house, or driving. It goes to voicemail — and most people won't leave one. They hit back and tap the next result. No trace, no callback, no idea it happened.
The form gets filled out at 9pm
Somebody's finally sitting down after work, ready to book. Your form sends you an email. You see it Thursday. By then they've had two quotes from shops that texted back in ninety seconds.
The "maybe later" never gets a second touch
They asked for a price, went quiet, and you got busy. Nothing follows up. Roughly half of your quoted work stalls here, and it's the cheapest money on the board to go get back.
Speed isn't a nice-to-have. It's the variable.
Two studies have been quoted to death in sales circles, mostly by people who never read them. Here's what they actually found — and both are about response time, not response quality.
Higher odds of qualifying a lead when contact is made within 5 minutes versus 30 minutes.
Oldroyd, MIT Sloan / Lead Response Management Study, 2007 — 15,000+ leads, 100,000+ call attempts
More likely to reach a decision-maker when responding within the hour versus one hour later.
Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011
Of audited companies never responded to a real inbound lead at all. Not late — never.
Harvard Business Review, 2011 — audit of 2,241 U.S. companies
The uncomfortable part: you don't have to be better than the shop down the road. You have to be faster. And the reverse is just as true — right now, somebody slower than you is winning work because their phone gets answered and yours doesn't.
What is your phone costing you?
Move the sliders to your actual week. No email required, nothing gets sent anywhere — this runs entirely in your browser.
Work walking out the door — per year
Missed contacts × your close rate × your job value. This is the whole leak, before anything is recovered.
Conservative recovery — per year
Assumes only 35% of missed contacts come back when they get an instant response. Deliberately pessimistic — it is an assumption, not a promise.
At these numbers, Capture pays for its first year — setup included — the moment it saves 3 jobs. Conservative recovery here is 19.2× what the whole year costs you.
We don't sell you a website. We answer your phone.
You already know you're missing calls. What you need is the thing that catches them — running by itself, in the background, whether or not you remember it exists.
The missed call texts back before they've dialed anyone else
Phone rings, you can't get it. Within a minute they get: "Sorry we missed you — this is Dave at Precision. What's going on and when works for a look?" The window where they were going to call the next shop closes. This one feature does more work than everything else combined, which is why it's on every plan we sell.
The 9pm form fill gets a real reply at 9:01pm
Same instant response for web forms, Google Business messages, and Facebook DMs. All of it lands in one inbox on your phone — so there's no checking four apps to find out who wants to give you money.
The ones who go quiet get followed up automatically
No reply after two hours? Another nudge. Next morning, one more. Then it stops — polite, not pushy, and it happens every single time without you thinking about it. This is where most shops find money they'd already written off.
Or an AI that actually picks up (Autonomy only)
Answers on the first ring at 10am or 10pm, asks what they need, and books it straight into your calendar. Voices are natural enough now that most callers don't clock it. When people hear a recording of one handling a real call, the sales conversation ends — there's nothing left to explain.
Every finished job asks for the review
The reason your competitor has 340 reviews and you have 28 isn't better work — it's that they ask every time and you ask when you remember. Automating the ask is how the ranking gap closes.
The only real question: who answers the phone?
Forget feature lists. Every tier does the same job — it stops leads dying in silence. What changes is how much of the conversation happens without you. Here's the same three moments from a normal week, on each plan.
| The moment | Starter — $97 | Capture — $397 | Autonomy — $697 |
|---|---|---|---|
| Phone rings while you're under a sink | Goes to voicemail. They get a text from you within 60 seconds. | Same text — plus a booking link, so they can put themselves on your calendar. | Somebody answers. The call is handled and the job is booked before you're out from under the sink. |
| Form comes in at 9:14pm | Lands in one inbox on your phone. You reply when you see it. | Auto-reply in 60 seconds, then two more nudges if they go quiet. | It holds the conversation. Answers their questions, then books the slot — all before you wake up. |
| Saturday. Four calls come in. | Four texts go out. You work through them Monday. | Four texts, four booking links, four follow-up sequences running. | Four calls answered. You find out Monday, with four jobs already on the calendar. |
Starter and Capture make sure nobody gets ignored. Autonomy is the only one where the phone actually gets picked up. That's the whole ladder.
Starter
Stop the biggest leak, prove it works, commit to nothing else.
+ $99 setup
$196 due today
- Missed calls get an instant text back, 24/7
- Text & web-form leads in one mobile inbox
- One-page website included
- No booking, qualification, or follow-up yet
Also includedThe cheapest way to find out whether any of this is real. Most people move up within two months.
Live in 3–5 days
Get StartedCapture
Nothing gets ignored and nothing gets forgotten. Leads chase themselves until they book or say no.
+ $600 setup
$997 due today
- Jobs booked straight to your calendar
- Cold leads followed up automatically, every time
- Review request after every job
- Everything in Starter
- You still answer the phone when you can
Also included10-page site built & maintained, Google Business Profile managed, 8 social posts/mo, monthly results report.
Live in 5–7 days
Get StartedAutonomy
The phone gets picked up. Live, on the first ring, at 10am or 10pm — and the job gets booked.
+ $1,200 setup
$1,897 due today
- AI answers your calls, live, 24/7
- AI answers texts, chats & DMs
- Books the job while you're still on the roof
- Everything in Capture
- My cell number — you text me, not a ticket queue
Also included30-page site, 16 social posts/mo, 1 short video ad/mo, monthly strategy call.
Covers up to 500 minutes of answered calls a month — roughly 200 calls. Busier than that and you're a bigger shop than this plan is built for; we'll size one that fits. No surprise charges either way.
Live in 10–14 days
Get StartedOne job. That's the whole math. If this system catches a single job a month you'd otherwise have lost, every plan on this page is already paid for — and on most trade tickets, one recovered job covers a year.
Will my customers know it's automated?+
I already have a website. Do I have to start over?+
What do I have to do to set this up?+
What happens if the AI gets something wrong?+
Am I locked into a contract?+
Is automated texting even legal?+
How fast will I actually see something?+
Find out what your last 30 days actually cost.
Book 15 minutes. We'll look at your real call logs and form submissions together and count what got missed. If the number's small, I'll tell you that and you'll have lost a quarter of an hour. If it isn't, you'll know exactly what to do about it.
Figures on this page: response-time statistics are from Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, March 2011 (audit of 2,241 U.S. companies), and the Lead Response Management Study, Oldroyd / MIT Sloan, 2007. The weekly ledger is an illustrative example, not a specific client. Calculator output is an estimate based on the figures you enter and a deliberately conservative 35% recovery assumption; it is not a projection of results. All plans include A2P 10DLC campaign registration; automated messaging requires end-customer consent, message & data rates may apply, reply STOP to opt out or HELP for assistance.